Drew Lambert
I enable GTM teams because I've been the operator who needed the full picture — not just the CRM.
Since 2018 I've built revenue systems for 150+ organizations — and watched the same pattern repeat: great CRM architecture means nothing if the sales methodology fades, marketing runs in a silo, and CS has no playbook. Revelate Operations exists to give founders the partner I wished I had when I was in the trenches — someone who architects the strategy, builds it into the systems, and trains the team to run it.
I work across the full GTM stack — rev ops, enablement, marketing ops, and CS — because fixing one pillar without the others is like patching a tire on a car with no engine.
Founder
Drew Lambert
Most working sessions still start with a notebook full of architecture diagrams and operator checklists.
Why Revelate exists
Every high-growth chapter came with the same pattern: siloed teams, disconnected systems, and methodologies that faded once quota pressure hit. I started Revelate to build the full revenue engine — not just the CRM — and to make sure the playbook lasts by wiring it into the systems your team uses every day.
01
Operators deserve operators
I've owned the quota, fought the board meeting prep, and lived the end-of-month scramble. I bring that context to every engagement — not theoretical frameworks, but systems that work under pressure.
02
GTM strategy should be executable
When Sales, Marketing, and CS see different numbers, the problem isn't data — it's that strategy lives in a slide deck instead of in the CRM. I wire the methodology into systems so teams follow it by default.
03
Documentation is the deliverable
Every engagement ends with playbooks, training materials, and system documentation that survives the handoff. Your team should run things independently — not depend on a consultant forever.
How Revelate shows up for operators
This is the short list I share with founders when they ask what makes the work different from a traditional consulting engagement.
Full GTM engine builds
Greenfield builds for seed-stage startups getting their first GTM stack right. Brownfield redesigns for Series B teams scaling across Revenue Ops, Sales Enablement, Marketing Ops, and CS Ops.
Cross-pillar discovery
Mapping CRM, marketing automation, CS platforms, and integration layers before a single change is shipped — because fixing one silo without context creates new problems.
Methodology-to-system wiring
Translating GTM strategy into CRM workflows, enablement content, and operational playbooks — so your process survives real-world quota pressure.
Training and enablement
Every project includes team training through the Revelate Academy — because systems only work when the people using them understand the why, not just the how.
Capability breadth: From seed-stage startups to nonprofit foundations
Client testimonial
From first GTM builds for seed-stage founders to complex multi-system integrations for Series B teams, my enablement capabilities span the full startup lifecycle — strategy, implementation, and training — plus diverse contexts like nonprofit platform deployments.
“Your expertise, creativity, and dedication have provided us with a modern and user-friendly online presence that enhances our ability to connect with educators, members, and the broader community.”
Executive Board
State Education Association
The road here
Every chapter made the next one possible: dialing prospects, building GTM infrastructure, architecting systems, and finally building the full GTM enablement practice I wished existed when I was in the trenches.
IBM
Business Development Specialist
Business Development — learned GTM from the seller's seat. High-volume outreach exposed every flaw in the data—so I built dashboards and hygiene routines that kept the floor aligned.
Data only matters if the people using it can trust it.
Reveneer
Sales Ops & Systems Architecture
Sales Ops & Systems Architecture — built GTM infrastructure for multiple clients. Designed routing, forecasting, and reporting, then led integrations, AppExchange builds, and Fortune 500 implementations with a lean team.
Document the machine while you build it—and keep it scalable as complexity rises.
DraftSales (Fractional)
Fractional GTM Architect
Fractional GTM Architect — full-stack GTM enablement across CRM, enablement, and ops. Partnered with growth-stage teams that needed enterprise-grade systems without full-time headcount. Designed integrations, coached operators, and shipped clarity fast.
Ship clarity quickly, then scale the playbook.
Bevi
Senior Revenue Systems Engineer
Scaled GTM ops from Series B through $100M+. Modernized CRM, stitched product and finance data, and returned 15+ hours to sellers every month.
Automation only matters if operators feel the difference.
Revelate Operations
Founder & Principal — Full GTM Enablement
Full GTM Enablement: strategy, implementation, and training. Opened an operator-led consultancy for seed-stage through Series B teams—helping founders build the full GTM engine from day one or reset what's already broken.
Operators deserve an operator-led partner.
Current Focus
What I am working on now
These are the active challenges I'm helping seed-stage and Series B teams solve today.
Full GTM enablement for seed through Series B
For early-stage: architecting the revenue engine — CRM, enablement, marketing ops, CS — before bad habits set in. For growth-stage: aligning siloed teams so revenue orgs operate as one system.
Sales methodology that outlasts Q1
Building sales playbooks directly into the CRM and enablement stack so reps can't drift back to old habits. Training teams through the Revelate Academy so new hires ramp faster.
Cross-functional alignment
Connecting your revenue, sales, marketing, and CS teams into a single operating rhythm — shared definitions, unified reporting, and coordinated handoffs.
Operator toolkit
Systems I live in every week.
Seven-plus years of hands-on experience across 150+ implementations — plus a training arm through the Revelate Academy.
Revenue Ops
• Salesforce (Sales Cloud, Data Cloud, Nonprofit Cloud)
• CPQ & subscription management
• Revenue leakage diagnostics
• NetSuite ERP integration
Sales Enablement
• Sales methodology design & CRM wiring
• Playbook development
• Revelate Academy training programs
• Onboarding & coaching frameworks
Marketing Ops
• Marketing automation architecture
• Lead scoring & routing
• Campaign attribution
• Cross-funnel reporting
CS Ops
• Customer lifecycle workflows
• Health scoring & renewal automation
• Handoff orchestration (Sales → CS)
• Retention playbooks
How engagements run
A GTM enablement practice built for focus and transparency.
I structure Revelate so founders know the cost, cadence, and expectations upfront. No bait-and-switch retainers — just operator-to-operator clarity.
Fixed-hour GTM engagements
Startup rate: $75-110/hr (discounted from standard $180/hr). Engagements typically range from $12K-$70K depending on scope. Transparent budgets, no surprise scope creep.
Deliberately limited load
Two to three active clients at a time so you are never competing for attention.
Documentation-first delivery
Interviews, discovery notes, decision logs, and runbooks stay with your team when we wrap.
Stakeholder choreography
Facilitating alignment between Sales, Marketing, CS, and RevOps so everyone operates from shared definitions and coordinated playbooks.
Operating principles
The guardrails I bring into every engagement.
Tell the whole story
I surface the uncomfortable truths about revenue data—because ignoring them never made a diligence meeting easier.
Stay close to the operators
No layered handoffs. You work directly with me or a peer who has owned revenue metrics in-house.
Leave a manual behind
Every engagement ships with evergreen documentation so your team can maintain momentum without me in the room.
Respect the humans behind the data
Revenue architecture is people architecture. I adjust pacing and comms to protect the humans doing the heavy lift.
Beyond the dashboards
Life outside the spreadsheets.
I am at my best when I make time to think, reset, and stay curious. These slices keep me grounded so I can be present for the teams I support.
My Partner in Debugging
Meet Sirius Black—my Black Lab and the real MVP of deep work sessions. Named after the Harry Potter character, he's mastered the art of the "are we done yet?" head tilt right around hour three of architecture diagrams.
Wedding Dance Floor Regular
You'll find me attempting moves at family weddings—much to their dismay. The enthusiasm is there, the coordination less so. But someone's gotta keep the energy up.
Quality Time with Family
Nothing beats exploring cities with family. This is my uncle and me in Times Square—a reminder that the best moments happen when you step away from the screens and just be present.
The Soundtrack
Five decades, infinite moods
The playlist shifts constantly—from 70s piano rock to brand-new indie releases that dropped last week. Sometimes it's the emotional weight of a well-crafted story song. Other times it's pure theatrical bombast or the kind of infectious pop hook that won't leave your head for three days.
It's the background hum to focused work sessions, the energy boost during late-night builds, and the emotional reset between client calls. Eclectic doesn't begin to cover it—but that's the point. The best thinking happens when the soundtrack refuses to sit still.
Recent rotation spanning five decades
Ready to talk GTM enablement?
Building your first revenue engine, aligning siloed teams, or scaling an org that outgrew its foundation? Let's talk. I respond to every message within one business day.
Drew Lambert
Founder & Principal — Full GTM Enablement